For more than 15 years, the founder has been supporting sustainable projects in Switzerland, Morocco, Benin and Afghanistan.
Portion of the profits from each watch will be dedicated to supporting and developing these initiatives, making a tangible contribution to a world that is more respectful of nature and communities. The projects supported and their progress will be regularly published on this page, to share with you the impact of this initiative.
Financing the construction of a training centre and new infrastructure in rural areas. This initiative will create employment opportunities for local women and provide them with the necessary training.
Advisory support and funding for a reforestation project in a valley in the High Atlas to enable the indigenous families to revitalise their cultural practices and stimulate economic growth.
Support for an entrepreneurial project to create a national directory of lichens for future generations.
Because every initiative can transform society and preserve our world
Our foundation supports women
in creating and developing their businesses by offering them resources, training and networking opportunities.
We encourage their leadership, facilitate access to financing and contribute to the emergence of women-led businesses, for a more inclusive society.
We work to protect the environment by supporting projects that restore ecosystems and encourage sustainable practices. Our actions aim to raise awareness in communities, promote the value of nature and encourage environmentally friendly behaviour in everyday life.
We promote economic development in local areas by supporting initiatives that generate jobs and sustainable activities. By supporting small businesses and promoting local expertise, we help to strengthen communities’ independence and preserve their resources.
